Social Media: Data Protection Concept

Goals and Target Groups of the 6G-life Social Media Accounts

The 6G-life social media channels are part of the public relations work. The transfer hub pursues a variety of goals with its social media strategy, including:

• Target group-oriented communication of strategically relevant content
• Generating interest, sympathy, and validation for the 6G-life topics, interests, and objectives
• Increasing reach and visibility: Making the hub more visible nationally and internationally
• Science communication and knowledge transfer: Communicating research in an understandable way, demonstrate societal relevance, show the value for economy and society
• Attracting potential students: presentation of research topics/content
• Community building and alumni relations: Maintaining contact with graduates, promote identification with and existing interest in 6G-life
• Strengthening cooperation and partnerships: Maintaining exchanges with other institutions, political and administrative stakeholders, NGOs, and companies

These goals are addressed to different target groups, which can be found on different platforms.

Instagram
Instagram is particularly suitable for addressing younger target groups, such as students, prospective students, and young researchers. Visual content and short video formats are ideal for providing authentic insights into the transfer hub.

LinkedIn
The 6G-life LinkedIn profile strengthens its national and international positioning as a collaborative transfer hub from TUM and TUD. This website facilitates professional exchange on higher education policy and scientific topics. News about projects with national and international cooperation partners is published here, as are job offers and other content from the working environment.

YouTube
YouTube is suitable for publishing image films, scientific reports, and event recordings. Short videos introducing degree programs also reach the young target group.

Management
The 6G-life social media channels are managed by the following people. The editorial team manages the social media channels on weekdays from 8:00 am to 6:00 pm. This includes examining and, if necessary, responding to incoming messages and comments.

The editorial team has a netiquette for handling critical comments and hate speech, which serves as a basis for interventions.  The netiquette is available on the TUD website, and the social media profiles link to it. The netiquette is available on the TUD website and can be accessed at any time. If the social media team detects or receives reports of illegal content (e.g., insults, incitement to hatred, pornography, content glorifying violence, copyright infringements, or violations of image rights), it is deleted immediately upon discovery. Beforehand, legally compliant screenshots are taken, which can serve as evidence for possible legal action.

The social media team has the administration rights and login data for the central social media channels. This guarantees that there is a substitute in case of absence. It also means countermeasures can be taken if the administrator’s account is hacked.

If the employment relationship ends, there is an obligation to hand over the administration rights. For accounts not managed via administrative rights, the password must be updated whenever an employee with access departs the university.

Assessment of the processing of personal data
In individual cases, 6G-life will process personal data in order to respond to user questions that are sent to TUD as personal messages and in comments, i.e., in the form of proactive contact. We do not generally proactively contact users via social media. Such data are used solely for the purpose requested by the user, for example, to answer a question or establish contact. No data is shared with third parties.

Contact
Patricia Schlosser
Deutsche Telekom Chair of Communication Networks
patricia.schlosser@tu-dresden.de
Tel.: +49 351 463-33942

Sarah Mühlbach
Deutsche Telekom Chair of Communication Networks
sarah.muehlbach1@tu-dresden.de
Tel.: +49 351 463-33942

For more information, please see the data protection declaration of the Technische Universität Dresden.